Readability comes before decoration
Large enough letters, sufficient contrast and a manageable amount of text matter more than an elaborate effect. Watch a preview at phone size. If a viewer must pause to read each phrase, shorten the displayed text or choose a calmer treatment.
Check the words that matter most
Recognition can make mistakes with names, specialist terms, numbers and unfamiliar pronunciation. Correct those details before publication. A small transcription error can change the meaning of an expert explanation or make a brand name difficult to find.
Keep text away from important details
Captions should not cover a face, demonstration or platform controls. Review placement in the intended vertical format and consider the interface of the publishing platform. A layout that looks comfortable in an editor can feel crowded when buttons and descriptions appear around it.
Use emphasis to explain, not distract
Highlighting a key word can help a viewer follow a contrast or important step. Constant movement can make an otherwise clear sentence harder to read. Match the style to the author and topic, and keep the speech understandable without relying on animation to create interest.
How to get started
Add captions in Studio
Use the caption workflow available for your material and mode.
Choose a readable style
Check size, contrast and placement together with the actual footage.
Review words and timing
Watch the full result, including names, numbers and the beginning and ending of each phrase.
A tutorial watched without sound
A creator demonstrates three steps. Captions make the explanation available while the viewer watches the hands. Place the words away from the demonstration and use emphasis only for the step being shown.
Questions and answers
Do captions guarantee more views?
No. They can improve access to the message, but reach depends on the content and its audience as well.
Can recognised text contain errors?
Yes. Always review important words, especially names, numbers and specialist terminology.
Is every style available in every mode?
Available options depend on the selected Studio workflow. Check the settings shown before processing.
Are animated captions always better?
No. Choose the treatment that remains readable and fits the purpose of the video.